The platform is rolling out a fresh option that allows them to lessen the quantity of AI-created media appearing in their feeds. This move comes as the company announced that it currently hosts in excess of 1 thousand million content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a full-scale launch. This development comes amid a increase in AI content, fueled by recent content generation software.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding channels on a competing service primarily display AI-generated videos. A significant portion of this material is deemed “AI slop”, a label for substandard, bulk-generated content that is typically absurd or surreal.
“We know from our community that numerous viewers appreciate content produced via AI tools, including digital art to informative clips, and we aim to provide users the power to increase or decrease of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
The platform announced that there are currently over a billion videos on its app tagged as made with AI. In total, over 100 million pieces of content are added to the platform daily, making clips made by AI a limited part of its complete catalog.
User Control Features
Members will be able to reduce or increase the amount of artificial media they watch by using the topic control feature in the platform and choosing the AI content topic. Other topics that can already be modified under the tool include current affairs, style, cosmetics, and choreography.
AI Disclosure Rules
The platform’s policies oblige content makers to tag lifelike artificially created content, and it prohibits dangerous fake videos of celebrities or crisis events. Any realistic AI-generated clip that is unmarked can be taken down under its terms of service.
Furthermore, the app will henceforth add an AI-generated watermark to content made using its proprietary AI systems, or detected by an industry-wide initiative for identifying content made by AI. This measure is aimed to help prevent users from seeking to evade the labeling process.
Responsible AI Funding
The platform is furthermore establishing a $2 million educational fund for experts and organizations to produce informative material about ethical AI use. This initiative will assist non-profit groups focused on training coding and technology.
Moderation Strategy
The platform has defended its moderation strategy, during controversy over intentions to cut jobs for hundreds of content moderators in the United Kingdom. TikTok is set to cut 439 jobs in its user protection department in London, with worker representatives and internet security professionals raising concerns that humans are being replaced by AI moderation.
A company official clarified that staff-based oversight would still have a role, but automated tools can protect employees by eliminating the most harmful content prior to it gets reviewed by staff. TikTok announced a significant reduction in shocking and graphic content reviewed by human moderators over the past year due to intervention by its automated systems.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we also think it’s highly necessary to reduce exposure to harmful content as swiftly, which is why a significant AI assistance is proving valuable process content quickly.”
